We have been partnering with the agency since May 2024, entrusting them with one of the key pillars of our exhibition promotion—setting up and managing contextual advertising. Over this time, our colleagues have proven to be much more than just technical executors; they are deep experts in agricultural marketing. Prior to launching the first campaigns, the team conducted a thorough audit and optimized our website for incoming traffic, which immediately laid a solid foundation for high conversions. A massive advantage of SMM Golik is their clear understanding of the specifics and seasonality of the exhibition business.
Our workflow is structured around an efficient annual cycle designed to hit two main acquisition targets: first, attracting exhibitors (companies ready to showcase their solutions for the fruit and berry sector), and second, driving visitor attendance. This approach allows us to consistently meet our targets in both directions. Since we started working together, our average monthly traffic volume has increased by 50% (combining paid ads and organic search), while the average bounce rate has dropped by 30%. In other words, our site is now attracting 1.5 times more targeted users, which we are absolutely thrilled about. These strong results are driven by meticulous campaign management: the team optimizes geographic targeting, filters out irrelevant search queries, builds smart retargeting funnels, and continuously monitors competitor activity in the market.
I would also like to highlight the format of our collaboration. Every quarter, we hold strategic sync-ups, the value of which goes far beyond standard PPC reporting. Thanks to the team’s long-standing expertise in the B2B agrosector and flawless understanding of our target audience, we are able to dive deep into the overall marketing strategy for Fruit Trade. The team regularly shares valuable recommendations for promoting the exhibition and developing my personal brand as a leader.
I sincerely recommend our colleagues as a reliable, strategically-minded partner for B2B agro-industry projects!