Video Shooting Rules: Our Agency’s Method for Captivating Videos

The topic arose from preparing for YUGAGRO-21: our first year in SMM-agriculture. Clients tasked us with “shooting as much as possible while we’re all at the stand and products are nearby.” Because a frequent problem in agri-business content is no one to shoot or no time—everyone’s in the fields, not concerned with filming, and it’s often not aesthetic. Therefore, the exhibition is the time to film content. Since then, we’ve created dozens of T&Cs (terms of reference) for exhibitions and processed hours of video content post-events. Consequently, we’ve developed our video content creation methods.

Our Exhibition Shooting Rules:

1. Capture as much as possible: enough video for 2-3 months of social media posting. T&Cs for filming should include 10-20 ideas—the more, the better. Likely, not all ideas will be realized at the exhibition. Hence, ideas should have a buffer.
2. Themes revolve around client benefits—even entertaining ones.
3. Film live faces, not just wide shots.
4. Always devise creative content! The main social media promotion tool is through entertainment (we write about this here).
5. Technical Aspects: Ensure quality lighting and sound. Bring lapel mics to exhibitions and remember to charge them—it’ll be noisy! During loud announcements, it’s best to pause filming.

Universal Themes: Useful for any company to film valuable exhibition content:

• Microtopic: A company expert reveals the top-3 product advantages—we recommend filming several short videos of this format. No longer than a minute.
• Story of solving a client’s complex issue. Standard scenario: problem – solution – result.
• Partner product review (selling fertilizers—a spreader review, selling harrow parts—soil treatment innovations review)—expands content scope and interest.
• Questions to your stand employees: e.g., “what interests visitors most” — and through this, highlight product advantages.
• Existing client testimonials or interested visitor opinions at your stand.

By following these guidelines, the «wall newspaper syndrome» can be avoided. Even if not everything works immediately—regularity, goals, and engaging content will prevail: after six months of regular social media management, you’ll see: people know and trust your product.

If starting from scratch or restructuring seems challenging—reach out to us. We have cases where we worked with companies, and over time (a year or two), they realized they were ready for “independent sailing” and could manage social media to retain followers and obtain leads from social media. We’re happy to release former clients and take on new ones—we’re all for more engaging content in our country’s Ag Business. Because we know: it helps agrarians choose the most quality and suitable products for farming.