Website, social media, brand identity
Organika produces and sells poultry manure-based fertilizers. At the start of 2023, the primary goal was to introduce the company to the farming community and communicate the product’s benefits — while proactively addressing buyer objections.
Build a new website, execute SEO optimization, and launch social media channels.
The company already had a logo, so the brand identity was built around it. The logo featured the company name alongside chicken footprints. It had a friendly, approachable feel, so we developed the brand logic and visual system in that same spirit: chicken footprints became a unifying thread running throughout the entire identity, creating a cohesive and distinctive design motif. For the color palette, we took the green from the existing logo and paired it with graphite. Together, the combination feels modern, fresh, and anything but generic.
Social media launched in the new brand identity: we created a Telegram channel and a VKontakte community, and continued posting to the existing Instagram* account.
A multi-page WordPress website was built and went live in spring 2023. Social media management and VKontakte targeted ads ran from January through March 2023.
* Meta Inc. and its products Instagram and Facebook have been designated as extremist organizations and are banned in Russia.
